🟢Cleverside – who we are?

We are an international mobile product company based in Cyprus and building high-performing apps and games since 2019. Our distributed team of 50+ talented professionals works globally to create products used by thousands of users worldwide. We operate in two key directions: game&non-game products available on 3 platforms: iOS, Android, Amazon Appstore. Our portfolio includes 15+ mobile games and 10+ utility apps. We combine data-driven decision-making, rapid experimentation, and scalable product strategies to build apps that perform, grow, and lead in their categories.

👇🏻Our Products

Today the core focus is on:

🔥Mobile games on three platforms, mainly casual, including brain-training games. Our mission is to enhance and create new game narratives that bring more joy and excitement to users’ favorite games.

🔥Utility apps practical, widely used applications that consistently meet user needs. We’ve released more than 10 utility apps including photo editor filters, widgets&icons changers, pedometers, calorie trackers, smart counters. Our products are available across the Apple ecosystem (iPhone, iPad, Apple Watch) – allowing us to reach users seamlessly across devices.

💡 What You’ll Be Working On

• Launching and managing advertising campaigns for gaming and non-gaming vertical (utilities) in social networks;
• Full-cycle setup from scratch, analytics, optimization, and scaling (TikTok, LinkedIn, Facebook, Snapchat, Pinterest, etc.);
• Analysis of campaign performance and ensuring KPI achievement, with a focus on both the quality and quantity of the user base, aimed at scaling high-performing bundles;
• Monitoring and optimizing campaign performance based on key metrics, including ROAS, user retention, LTV, CPI;
• Collaboration with internal teams: marketing, motion design, and creative production;
• Researching and testing new tools, channels, and strategies to drive growth.

✨ What makes you a great fit

• 2+ years of proven experience in User Acquisition in social networks (mobile apps/ games/utilities), including planning and execution of user acquisition funnels across Web2Web, Web2App, App2App;
• Experience working with social platforms (TikTok – as a must, Snapchat, Pinterest; Facebook – will be plus);
• English – B1 or higher;
• Proven successful cases with high LTV and low CAC;
• Experience setting up campaigns with “Conversion” objectives (Web) in TikTok, with a deep understanding of TikTok Pixel;
• Understanding of the TikTok audience specifics;
• Experience with web analytics systems, particularly Google Analytics 4 (GA4);
• Experience optimizing campaigns for target actions that directly drive revenue;
• Proven successful cases with high LTV and low CAC;
• Proficiency in Excel (pivot tables, data analysis, reporting);
• Experience conducting tests and working with hypotheses;
• Will be a plus understanding of attribution in general (AppsFlyer, Adjust).

🤘 Soft-slills

• Quick decision-making: ability to thrive on fast-moving platforms with trends that change in days;
• Creativity: strong understanding of modern culture, memes, and music trends;
• Communication skills: ability to clearly brief designers and video editors on the exact type of creative needed and justify decisions with data and performance metrics.

💫 Benefits

• Flexible working hours and the possibility of remote work;
• Vacation bonus 20 days and 3 Days off per year;
• Employment agreement or a B2B contract;
• Professional development and training opportunities;
• Сorporate events and team-building activities, holiday gifts;
• Opportunity to participate in exciting and diverse projects;
• Low-bureaucracy environment and friendly team culture;
• Opportunity to make an impact – freedom to propose ideas, drive performance, and implement your own initiatives;
• Professional growth – opportunities to develop skills and gain experience across different verticals.